Meet the Heart Behind Lucere & Amor

 

“I didn’t create this brand. I survived my way into it.”

I am a Registered Nurse with over 15 years of experience — much of it spent walking alongside people through their darkest moments, including those battling mental health. I understood pain professionally. But in 2022, it came for me personally.

I fell into a deep depression that almost took everything. The faith I had grown up with couldn’t reach me where I was. So I went inward. I began the work — real, raw, uncomfortable work. Childhood traumas. Shadow work. CBT therapy. Grounding. Affirmations. The healing power of plants, botanicals, herbs, and sacred scent.

And slowly, I remembered who I am.

That journey — heart-wrenching, humbling, and ultimately transformative — is the soul of Lucere & Amor. Every scent I craft, every ritual I curate, carries the wisdom of that healing. Not as a product. As a testimony.

I created this brand because I know what it feels like to need a sanctuary and not know where to find one. I want you to find yours — in a flame, in a fragrance, in a quiet moment that belongs entirely to you.

You are allowed to heal. You are allowed to heal out loud. To be bold, authentic, and unapologetically becoming the best version of yourself.

That is why I am here. That is why Lucere & Amor exists.

Welcome to your sanctuary. Welcome home.

— Robertha, Founder of Lucere & Amor